Challenge

In 2020, as the pandemic hit, Townscript increasingly saw their clients hosting events on Zoom and other events platforms. They realized their clients were juggling multiple platforms and wanted to bring it all together in a single advanced virtual event platform.

It was essential that the platform had to support multiple formats - sessions, reception, networking, exhibits - to be able to deliver on the promise of a single advanced platform.

After struggling with low-level webRTC SDKs for weeks, Townscript realized that current providers did not support their requirements

There were 2 key problems

• Low call completion rates Townscript had a large existing user base which used it across a range of network devices and conditions. Existing SDKs would not work out of the box in bad networks, native phone browsers. Handling errors took a lot of development time

• Long development time Townscript was trying to create multiple formats - sessions, reception, networking, exhibits - and found themselves building a lot of basic developer constructs from scratch - roles, data store, message handling. This led to 10 weeks of development for a single format

Result

Implementing 100ms allowed Townscript to drastically cut down the time spent implementing video solution and significantly increase call completion rates.

The integration time went down from 10 weeks to just two weeks. Townscript was able to ship Townhall as a gold-standard, full-fledged alternative to other event providers with significantly better audio-video quality and a fraction of the time.

With the flexibility of roles, they plan to innovate further on formats with 100ms as they look to add clients for internal corporate events, hybrid events and more.